At the beginning of every fiscal year, organizations hold their annual sales kick-off meeting to bring their sales, marketing, and customer success teams on the same page.
Planning such meetings is important while keeping all the minute details in mind like
- agenda,
- previous year performance reports,
- awards & rewards,
- top performers,
- new strategies and the plan to carry out those strategies
All the aforementioned points are an integral part of every successful SKO because you need to provide the value against the time that will be spent by the attendees of this meeting.
“SKO serves as the beginning of the organization’s overall sales learning and readiness” – J. N. Chief Readiness Officer
How difficult can it be? Why should I plan the sales kick-off meeting?
Bringing together people from all over your organization at the same place for discussing something as crucial as your sales strategy is no doubt the most important part of your entire business process.
“Many sales professional don’t find kick-off meetings to be meaningful learning events” – BK
Industry leaders believe that with all the online learning and communication happening in this modern business era, the SKO is no longer necessary.
“We’re so reliant on technology, people are wanting an in-person experience” – A.F. I.I. Group
However, she advises that these experiences have to be meaningful and must provide opportunities for connection and learning.